Leveraging Social Media for Business
Tools! Tools! Tools! There are more than 172 tools used by businesses to share, manage and evaluate social media. Don’t panic. You don’t have to learn to use 172 tools. You just need to get a handle on...
View ArticleBut I Don’t Have Time
You’re in business because you have to make a living. That’s what you do. Keeping up with it is a full time job. But you keep hearing about social media marketing, getting your business out there on...
View ArticleBe a Social (Media) Butterfly
If your business isn’t a Social (Media) Butterfly, flying from Facebook to Twitter to YouTube to LinkedIn and so on, it’s time to get out of that chrysalis and test those wings. Perhaps you’re still a...
View ArticleCan you hear me now?
So you’ve done everything “they” told you to do. You created a website and a blog site. You gather new information for your blog every week, write it up and post it to keep the site fresh and...
View ArticleWatch Your Language
Confusion reigns in the world of workplace social media concerning online criticism of the workplace. How far can an employee go in complaining about his or her work conditions, the boss, fellow...
View ArticleCombine Your Options
The big well-known social networking sites are great for reaching a broad market and for reaching your friends and relatives. But there are more and more options open to the small business person...
View ArticleChanges in Search Engine Rankings
Search Engine Optimization experts rely heavily on links, volumes of content and old domains. But the times they are a-changing. Social signals from Facebook Likes and tweets, are affecting rankings in...
View ArticleA Powerful Technology
No doubt about it, social media is a powerful technology. Two billion people are already online. E-commerce sales are $8 trillion a year. Its greatest virtue is that it breaks down the barriers between...
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