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Leveraging Social Media for Business

Tools! Tools! Tools! There are more than 172 tools used by businesses to share, manage and evaluate social media. Don’t panic. You don’t have to learn to use 172 tools. You just need to get a handle on...

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But I Don’t Have Time

You’re in business because you have to make a living. That’s what you do. Keeping up with it is a full time job. But you keep hearing about social media marketing, getting your business out there on...

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Be a Social (Media) Butterfly

If your business isn’t a Social (Media) Butterfly, flying from Facebook to Twitter to YouTube to LinkedIn and so on, it’s time to get out of that chrysalis and test those wings. Perhaps you’re still a...

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Can you hear me now?

So you’ve done everything “they” told you to do. You created a website and a blog site. You gather new information for your blog every week,  write it up and post it to keep the site fresh and...

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Facebook Changes

September 2011 made by Facebook

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Watch Your Language

Confusion reigns in the world of workplace social media concerning online criticism of the workplace. How far can an employee go in complaining about his or her work conditions, the boss, fellow...

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Combine Your Options

The big well-known social networking sites are great for  reaching a broad market and for reaching your friends and relatives. But there are more and more options open to the small business person...

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Changes in Search Engine Rankings

Search Engine Optimization experts rely heavily on links, volumes of content and old domains. But the times they are a-changing. Social signals from Facebook Likes and tweets, are affecting rankings in...

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A Powerful Technology

No doubt about it, social media is a powerful technology. Two billion people are already online. E-commerce sales are $8 trillion a year. Its greatest virtue is that it breaks down the barriers between...

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